𝗕𝗲𝘆𝗼𝗻𝗱 𝗟𝗼𝗴𝗼 𝗪𝗮𝗿𝘀 - 𝗧𝗵𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗧𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗕𝗿𝗮𝗻𝗱𝘀 𝗨𝗻𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲
Here's what I've figured out after tracking some successful Nigerian brands this year.
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Everyone wants to talk logos first. Colors. Fonts. "Does this look premium enough?"
Wrong conversation.
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Look, I love beautiful design. But I've never seen a company succeed just because its logo was perfect. Actually, scratch that - I've seen plenty fail despite gorgeous branding.
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𝙏𝙝𝙚 𝙗𝙧𝙖𝙣𝙙𝙨 𝙩𝙝𝙖𝙩 𝙨𝙩𝙞𝙘𝙠 𝙝𝙖𝙫𝙚 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙚𝙡𝙨𝙚 𝙚𝙣𝙩𝙞𝙧𝙚𝙡𝙮:
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✅ Foundation - They know WHY they exist beyond making money
✅ Position - They own a specific space in people's minds
✅ Personality - They have opinions and quirks (not corporate speak)
✅ Promise - People know exactly what to expect
✅ Proof- Everything they do backs up what they say
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Notice something? Visual identity is just ONE piece of the last layer.
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The real game-changer?
When you build this foundation first, every decision becomes easier. Your team stops second-guessing. Customers stop comparing you to competitors.
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And here's where it gets interesting - I'm using AI to help founders build these frameworks faster than ever. Not replacing human insight. Amplifying it.
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𝘼𝙄 𝙘𝙖𝙣 𝙖𝙣𝙖𝙡𝙮𝙯𝙚 𝙩𝙝𝙤𝙪𝙨𝙖𝙣𝙙𝙨 𝙤𝙛 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣𝙨 𝙩𝙤 𝙨𝙥𝙤𝙩 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙩𝙮 𝙥𝙖𝙩𝙩𝙚𝙧𝙣𝙨. 𝙏𝙚𝙨𝙩 𝙢𝙚𝙨𝙨𝙖𝙜𝙞𝙣𝙜 𝙖𝙩 𝙨𝙘𝙖𝙡𝙚. 𝙈𝙖𝙥 𝙘𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙤𝙧 𝙥𝙤𝙨𝙞𝙩𝙞𝙤𝙣𝙞𝙣𝙜 𝙖𝙘𝙧𝙤𝙨𝙨 𝙚𝙣𝙩𝙞𝙧𝙚 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙞𝙚𝙨.
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𝘽𝙪𝙩 𝙞𝙩 𝙘𝙖𝙣'𝙩 𝙩𝙚𝙡𝙡 𝙮𝙤𝙪 𝙬𝙝𝙖𝙩 𝙘𝙝𝙖𝙣𝙜𝙚 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙘𝙧𝙚𝙖𝙩𝙚 𝙞𝙣 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙. 𝙏𝙝𝙖𝙩'𝙨 𝙨𝙩𝙞𝙡𝙡 𝙥𝙪𝙧𝙚𝙡𝙮 𝙝𝙪𝙢𝙖𝙣 𝙩𝙚𝙧𝙧𝙞𝙩𝙤𝙧𝙮.
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Bottom line: Stop fighting logo wars. Start building strategic frameworks.
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The brands dominating Nigeria's next decade won't have the prettiest logos. They'll have the strongest foundations.
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Your move. 💪
To your continued Brand Strategy,
Adebayo Kareem