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Good morning, Brandevites 💚

10 TYPES OF MARKETING


1. Perception Marketing

Simply controlling how people see your brand so they view you as premium, trusted, or expert even if you’re just starting.

If for example you sell tigernut drinks. Instead of the usual plastic bottles, you use clean branded glass bottles and call it “Wellness in a Bottle.”

You post beautiful photos and reviews from customers. People start seeing you as a healthy lifestyle brand, not just a street drink seller.


2. Psychology Marketing

This is using human behavior triggers like scarcity, fear of missing out (FOMO), urgency, and social proof to drive action.

For Example:

A bag seller posts:

“Only 5 pieces left. Next restock is in 2 weeks!”

Or

“Customers are calling this our best seller yet!”
People rush to buy, not because they need it urgently, but because of FOMO.


3. Guerrilla Marketing

Using unusual or creative tactics that grab attention, especially on a tight budget.

For Example:

A new small chops vendor in Owerri goes on the streets to interview and get people to try her free mini sample packs with a flyer inside.

People start talking about the small chops before the vendor even officially launches.


4. Storytelling Marketing

Selling through stories that connect emotionally, instead of just listing features or prices.

For example: a tailor shares how she started her sewing business with one machine in her mother’s kitchen and how she now makes custom outfits for bridal trains.

Her audience feels connected, inspired and more likely to buy or refer her.


5. Word of Mouth Marketing

Getting people to talk about your brand: offline or online so you get more sales without spending much on ads.

An akara seller in Ibadan always adds a free piece to loyal customers’ orders and asks them to “tell their neighbor.”

Happy customers share the info, and her business grows through referrals alone.


6. Relationship Marketing

Focusing on building long-term loyalty rather than chasing quick one-time sales.

A hair stylist keeps in touch with her customers by sending birthday messages, recommending styles based on their past visits, and checking in every few months.

Clients keep coming back and refer others.


7. Automated Marketing

Using tech tools to automatically send messages, follow-ups, reminders, etc.

An online course creator sets up an email sequence that sends a welcome email, a free gift, and a reminder to enroll all without manually messaging anyone.

It runs 24/7 and makes sales even when she’s asleep.


8. Visual Marketing

Using attractive images, videos, design, and visuals to grab attention and pass your message.

A food vendor posts short, drool-worthy videos of smoke rising from grilled chicken, sizzling plantain, or jollof rice being stirred.

The visuals alone make people hungry, and they order instantly.


9. Affiliate Marketing

Letting others promote your product and giving them a commission per sale they bring in.

A lady who sells skincare products gives beauty influencers a unique link.

When someone buys through the link, the influencer earns 15%. The seller reaches new customers without paying for ads upfront.


10. Experiential Marketing

Letting people interact with your brand physically or virtually to create a memorable experience.

A fashion brand hosts a mini “pop-up fashion day” at a mall in Abuja where people can try on clothes, take photos at a branded backdrop, and win free gifts.

It creates buzz and memories that lead to more sales later.


Don’t complain that you’ve done all the marketing without getting results until you try these ones.

Things you should do everyday:
.
.
.
Grow 1% daily (that's 365% better after one year).

How can you?

1. Watch YouTube videos daily.

2. Read just one chapter of a book daily.

3. Listen to one podcast daily.

4. Implement daily even if you make mistakes, we all do.

#personaldevelopment #madeforimpact

They had to open up 🥲😂