They keep pricing you less most of the time because you don't know how to communicate your value properly. 💔
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Some time ago, I got someone who came to me for a flyer design for his business, and after my whole welcoming process, I told him the price for his design. To him, it was as though I was charging him for the rent of a 5-bedroom duplex.
He wasn't so comfortable with my price, and I understood. You could get such kind of design from any cyber cafe, and save yourself some amount of money plus a printed copy of such design if you want.
I took time to explain to him why the flyer design I will be giving him is quite different from the regular one he could generate using any AI tool or from any cyber store; now I am not talking down on any cyber cafe oooh 😁
I showed him testimonials from previous brands I had designed for and all that..
You can guess his response right. "Oga, this your price is too much; I know who I can get this design from for 1k.". This one got me sha 😂😅
When he said that, I knew where the problem was; he had always known the value of design to be cheap; after all, is it not just to add text, pictures, and color to the background? I wish it was so, eh? If na so, maybe una never tell me sha 🤣🤣
When I knew this, rather than argue with him, I did this instead...
I took time to show him the difference between the kind of design I create, and the regular ones. The amount of time and resources I spend on each design just for it to be attractive yet functional.
I didn't act as though I was after his money, and I wasn't even pressured to step down my price for him. This is where a lot of designers get it wrong; for every slide negotiation, gbammm they have reduced their price from 15k to #2,250 🤣😅😂💔💔 Agba designer 😅
I did this instead... When he said my price was too high, I never tried to argue that with him, so I said, "I know, sir, but why do you think over 40+ brands would prefer me to handle their designs? My price isn't cheap, it is just above your budget. And then I showed him some testimonials from my clients. Sell with testimonials!
Secondly, I advised him to go to the other guy who does design for 1k, so he could save a lot of money for himself. I know I'm a nice guy, don't tell me 😂😅.. Now mind you, I said this respectfully. I value my clients as much as their business, as such, I am not just after their money like that 😂
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I didn't get a reply. After about a week, he came back and made the full payment for his design. What happened? I really can't tell. After I created the design for him, he dropped a very powerful review. So I guess he was then convinced about the value he got.
Stop arguing with your clients, communicate your value appropriately, and then, they will pay you YOUR WORTH.
Was this helpful? Let me know what you got in the comments section, and you could also share your own experience with me.
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Victory Inwang™
Lead designer, Kreative Dezhine Brand.
Omotola Shedrack
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Omotola Shedrack
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Omotola Shedrack
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