Ever heard of "Language Framing"?
Very few have.
In fact, I will be teaching those in my inner circle this concept tomorrow.
Imagine this,
You're crafting an offer so good you believe it'll make your customer jump on it.
You tell them everything upfront—features, benefits, and even the irresistible price.
And “AHA”
They are sooo damn affordable.
You believing they will buy
Then what happens?
They walk away.
Not a single sale.
And you lost money in the campaign.
Why?
Maybe lack of language framing in your copy.
Listen.
In marketing, it’s not just about dumping information, first.
It’s about how you present those information.
Example,
Would you prefer a product that's “95% effective” or one with a “5% failure rate”?
Read it again.
“95% effective”
“5% failure rate”
Same thing, different impact, right?
And yeah, I know you have been told to hit their pain point. Lol.
But your product shouldn't be the pain.
You get the gist?
For instance,
Instead of “low risk”, say “risk free”
That’s the power of framing.
You see,
Customers don’t always make decisions based on logic alone.
Emotions rules.🔥
And the way you frame your offer—whether it’s tapping into their present feeling, fear, anger or excitement —makes all the difference.
What are you making them feel through your copy?
Here’s a pro tip:
Focus on the juicy hormones that will solve their feard
Get the gist?
See,
It gives a sense of safety, and safety sells.
Another thing
Use social proof smartly.
Say, “Join 1,000+ happy customers,” not “1000 customers” (that's if your customers are truly happy)
…and suddenly, people won't want to miss out.
How to do it?
Look at their objection, solve the pain, and then position your product as their savior— You create desire to buy.
Instead of, “it cures headache”.
Tell them “it makes your head free”
Looker that.💀
Then, your conversion rates start to climb.
Thank me later when you see the sales rolling in.
