Imagine walking into a store and seeing two similar products side by side.
Both products have similar features, similar prices, and similar marketing claims.
But one of them has a sign that says, "This product will save you 5 hours a week and make you feel like a boss." Which one would you choose?
The answer is obvious. We all want to know how a product will benefit us, how it will make our lives better.
But too often, businesses focus on listing features and specs instead of showing customers the value they'll get from their product.
That's a mistake. Because when you clearly show your value, you make your product irresistible.
You differentiate yourself from the competition, attract loyal customers, and boost sales.
So, how do you clearly show your value? It all comes down to answering three simple questions...
1. What problem do you fix?
Be specific about what you help with. Instead of saying "we make software", say "we help small businesses with their finances".
2. How are you different?
What makes your product unique? Do you use special technology or have a special way of doing things?
3. How do you help customers?
Explain how your product will make customers' lives better. Will it save them time, help them make more money, or reduce stress?
When you answer these questions, you can create a message that shows your value.
Use this message on your website, social media, and sales pitches. This will help you stand out and attract customers.
For example:
"Our software helps small businesses with their finances (problem). We use AI to automate tasks and provide real-time insights (unique approach). By using our software, small businesses can save time, reduce errors, and make better decisions (benefits)."
Showing your value is a simple way to boost sales. Answer the three questions, create your message, and share it with the world!
BMC (Brandevo Marketing Community) is the best place to show your brand's value and you've to utilise it in the best way possible.
Visit us today @ https://brandevo.ng/bmc/ to know more!
