HOT PRODUCTS, NOT PASSION, WHEN YOU ARE BROKE

When you are broke and need to raise money immediately, please keep your passion aside and focus rather on selling a hot product that the market wants to buy.

You are passionate about singing, but the process of becoming a profitable musician is a long one.

Nwannem, go and sell bags of rice online, make money, feed your family, then pursue your music dreams.

You can sell 20 bags a day with just 1k profit on each. It will feed your family.

Stop punishing your entire family with a broke music career.

Biko leave all this talk about passion that keeps you broke and sad.

Switch to talking about Hot Products that the market is buying. Then earn enough to fund the passion.

Get your priorities right.

Good morning!

#chiomaifeanyieze
#chiomabusinessschool

© Chioma Ifeanyi-Eze

#cjwrites

In the world of sales, every professional knows that success isn’t solely built on talent or charisma; it’s rooted in the discipline behind the scenes.


In the book No Excuses!, Brian Tracy talks about the core of what makes top salespeople thrive, which is relentless self-discipline.

Why Self-Discipline? He emphasizes that self-discipline is the magic ingredient that transforms a salesperson from average to extraordinary. Many assume that high sales figures come from luck or natural persuasion skills. While these play a role, the secret lies in developing a disciplined approach to every step of the sales process—prospecting, follow-ups, closing deals, and continuous learning.


𝐓𝐡𝐞 𝐃𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐞 𝐨𝐟 𝐏𝐫𝐞𝐩𝐚𝐫𝐚𝐭𝐢𝐨𝐧

Great salespeople don’t wing it; they prepare meticulously. Before making a single call, they research their prospects, understand their pain points, and anticipate potential objections. This preparation allows them to tailor their pitch with precision, making the client feel valued and understood.


𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Start each day with 30 minutes of dedicated prep time to outline goals and gather insights on your leads.


•𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐧 𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐢𝐧𝐠

Sales isn’t just about closing deals—it’s a numbers game where the disciplined act of prospecting separates top performers from the rest. It’s easy to get comfortable once sales come in, but the disciplined professional knows that continuous prospecting is non-negotiable.

A quote from Tracy say's: “Successful salespeople keep their pipeline full by prospecting continually. They know it is the lifeblood of their business.”


•𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐑𝐞𝐣𝐞𝐜𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐑𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞

One of the hardest parts of sales? Handling rejection. Note that only those who train themselves to stay disciplined in the face of repeated “no’s” can push forward and keep their morale intact. Self-discipline helps you separate personal emotions from business, allowing you to stay focused on the end goal without losing momentum.


•𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐄𝐱𝐞𝐫𝐜𝐢𝐬𝐞: After every rejection, take five minutes to reflect on what went wrong and what you could improve on. This habit shifts your mindset from defeat to growth.


•𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭

Stagnation is a sales professional’s worst enemy. Disciplined sales people constantly seek to improve their craft—reading, attending workshops, and learning from mentors. This drive to continually develop, ensures they stay ahead of trends and understand evolving customer needs.


𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧edicate at least one hour a day to learning something new related to your industry or honing your communication skills.


Think about this: when you meet a highly successful salesperson, what’s their aura? They often exude quiet confidence. That confidence comes from years of disciplined habits that have honed their abilities and created a resilient mindset.


Self-discipline in sales isn’t just a tool—it’s a lifestyle that pays dividends in trust, relationships, and ultimate revenue.


Here's a quick morning tea for every sales person. It's time to grow our sales, and if we can apply this, then we wouldn't struggle to make massive sales.

Will you apply?, because I am off to apply this also. Results must be made my dear friend.

©️ John Chizarum

#cjwrites

𝐖𝐡𝐚𝐭 𝐲𝐨𝐮'𝐯𝐞 𝐛𝐞𝐞𝐧 𝐝𝐨𝐢𝐧𝐠 𝐰𝐫𝐨𝐧𝐠 𝐜𝐨𝐧𝐜𝐞𝐫𝐧𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝

I posted this few days ago, but I felt like posting it again today just to help someone.

Let me take you into a concept from my field of study for a moment.

I studied physics in school. And In physics, there’s an idea called “Magnetism and Attraction.” It’s where a magnetic field pulls specific materials toward itself.

(Pause for a moment.)

I’m using this to draw a parallel to something that matters for your brand.

Just as a magnetic field pulls in certain materials,do you know that creating a well-designed content strategy can pull in your target audience also?. The key is to know exactly who you’re trying to attract and craft your message in a way that resonates with them.

When creating content, it has to align with your audience’s needs, interests, and values.

People, by nature, are drawn to what speaks directly to them. To inspire action, you need to show them that you truly understand and care about them.

Think back to the example I gave about the magnetic field—just as it draws in the right materials, your content has the potential to pull in the right audience for your brand.

Without a clear strategy, you’ll end up talking to everyone—which usually means you’re talking to no one.

As the month is coming to an end, make sure you do well to create an effective content strategy for your brand that would attract your target audience and bring in sales for you.

If you can't do it for yourself, get someone who is skilled in that area to help you do it.

Posting everyday doesn't put food on the table, the right strategies and application which in turn translates to income is what puts food on the table.

If you are looking for someone who would help you create a content strategy or a marketing strategy for your business/brand, let us talk in the comment session.

#cjwrites #digitalmarketingstrategist #contentstrategy

𝐄𝐯𝐞𝐫𝐲 𝐂𝐄𝐎 𝐦𝐮𝐬𝐭 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

Daniel is a well-respected CEO of a well reputable business, known for his sharp business acumen and risk-taking attitude. He had built his business from the ground up, transforming it from a garage startup to one of the city’s most promising business organisations worldwide. Yet, for all his accomplishments, Daniel had one blind spot. He doesn't have any knowledge as regarding marketing .

Daniel believed that if a product was good enough, it would sell itself. Why waste resources on campaigns, social media influencers, or flashy advertisements? He figured word of mouth would be enough to drive his business forward.

One day, Daniel’s old friend and marketing expert, Emily, dropped by his office. They had lunch and reminisced about their early struggles, but the conversation soon shifted to business.

“Dan, I’ve been watching your business grow, and I have to admit, I’m impressed,” Emily began, her eyes full of admiration. “But I’ve noticed something…you’re missing out on a major piece of the puzzle.”

Daniel raised an eyebrow. “Missing out? Emily, we’ve got a solid product. People love it. That’s what counts.”

“That’s true,” Emily nodded. “But let me ask you something. How are new customers finding out about it? How are you building relationships with them? More importantly, how are you positioning your firm as not just another business firm, but the business firm that everyone should know?”

Daniel paused, unsure where she was going.

“Dan, you’ve got a great product, but in today’s world, the best products don’t always win. The best-marketed ones do. As a CEO, you need to think like a marketer. You need to understand your audience’s needs, pain points, and desires. Your company’s growth depends on more than just the products you build. It’s about creating a brand that people connect with, trust, and want to advocate for.”

Emily’s words hung in the air as Daniel considered them. She continued, “Take Apple, for example. Their products are top-notch, but what really sets them apart is how they market themselves. They create an emotional connection with their customers. They don’t just sell gadgets, they sell a lifestyle, a belief in innovation.”

She leaned in, her voice serious. “Marketing is not just about advertising; it’s about storytelling. It’s about positioning your company in a way that makes people want to be a part of it. CEOs who think like marketers understand that. They see the bigger picture,they build trust, engage with their audience, and create loyalty.”

Daniel frowned. “But marketing is your job, isn’t it?”

Emily smiled. “It is. But the most successful CEOs know how to wear multiple hats. They understand that marketing isn’t just an add-on, it’s the driving force that moves businesses forward. You can have the best business in the world, but if no one knows about it, or if people don’t feel connected to it, it won’t grow.”

Daniel leaned back, nodding slowly. He had always seen marketing as a separate function of the business, something to leave to others. But now he realized Emily was right. As a CEO, he needed to champion his brand, embody its values, and connect with his audience. He needed to think like a marketer.

And so, Daniel decided to shift his approach. He worked closely with Emily to redefine his businesses marketing strategy, ensuring it aligned with their core values and spoke directly to their audience. It wasn’t long before the company saw a huge growth in both customer engagement and revenue.

Daniel learned that being a CEO meant more than running the business, it meant being the storyteller, the visionary, and the marketer.


As a CEO, marketing should be something you don't joke with. It's a core aspect of your business or organisation. Learn marketing and watch your business grow.

#cjwrites
#marketingstrategist

Before you ever think of monetizing a skill, make sure you have learnt that skill to a certain extent.

The money is not in the rush to monetize, the money is in how good you are.

I have come to understand that the difference between someone charging ₦5,000 for a course and another charging ₦25,000 is in what they both know.

If you earn 10k monthly, you can also make 500k monthly. Just upgrade your knowledge and be good at what you do.

#cjwrites
Digital marketing strategist