A Mistake I See People Make Online (And a Better Way of Handling Such)
One common mistake I see a lot of people make online—especially creatives and beginners—is trying to show up as someone else. They copy other people’s voices, styles, and content thinking it’s the shortcut to success. I used to do this too, unknowingly. I would look at designers I admired, and instead of letting their work inspire me, I tried to replicate their entire presence. The captions, the tone, the layout—everything.
At first, it felt like I was on the right track. My page looked “nice,” but deep down, I didn’t feel confident in what I was putting out. It wasn’t truly me. I realized that in the process of trying to become “successful,” I was slowly losing my own creative identity.
I’ve seen people post just because others are posting, not because they actually have something to say. I’ve seen people pretend they know more than they do just to look like experts. But in the long run, it’s hard to sustain. If you build your online presence on imitation, you’ll constantly doubt yourself, always watching others to know what to do next.
A better way?
Start with who you are. Even if you’re still figuring things out, show up with honesty. Instead of copying, learn. Let others inspire you but don’t try to become them. Tell your story. Share your thoughts. Show your process. Talk about your small wins. People connect more with realness than perfection.
When I started being more authentic with my design journey—talking about my struggles, learning experiences, and little progress—I started to feel lighter. The pressure dropped. I felt more connected to the few people following me. And most importantly, I started to enjoy creating again.
Another mistake I’ve seen is that people wait too long to start sharing their work. They feel they must be perfect first, or they must have all their brand elements in place. I understand the fear. I’ve been there too. But truth is, the best way to grow online is to start with what you have and improve as you go.
Perfection isn’t what builds connection. Consistency, value, and authenticity do.
My advice to anyone starting online is this: Don’t be afraid to be seen as a beginner. There’s nothing wrong with growing publicly. Everyone starts somewhere. And your progress can inspire someone else who’s just a few steps behind you.
Also, be patient with yourself. The online space can feel overwhelming, but don’t rush to match others’ speed. Grow at your own pace. Build something meaningful. Don’t just post what you think people want to see. Post what you genuinely believe in.
The internet rewards real people. So be one.
That’s the mistake I used to make—and still see others make. And that’s the better way I’ve found: be real, be consistent, and never stop learning.
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