Tracking your campaign's performance is essential to understanding what’s working and what needs improvement. To help you monitor your holiday marketing success, here are the most important metrics to keep an eye on:

- Click-Through Rate (CTR): This shows how well your content is driving traffic to your website. A higher CTR means your ads and posts are resonating with your audience.

- Conversion Rate: This measures the percentage of visitors who take a desired action, like making a purchase or signing up for your email list. A higher conversion rate means your offer is attractive and compelling.

- Sales Growth: Are your sales increasing compared to last year or last quarter? Sales growth is a clear indicator of how effective your holiday campaign is at generating revenue.

- Return on Ad Spend (ROAS): How much money are you making for every dollar spent on advertising? This is a critical metric to determine the profitability of your ads.

By tracking these KPIs, you’ll have a clear picture of your campaign’s performance and can make adjustments to maximize results

Curious about tracking success? Contact us to discuss.


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