My name is Anita Nathan

I'm m 6.2 feet tall

I'm light skinned and also slim

I'm a Christian and I have an empathetic heart

I love the blue colour so much

And yes I love to write, design and Sing

This is my identity, they tell who I am and if I should use another term, I just described my brand peculiar to me as a human being.

So what does this short illustration tell us about branding and how it applies to you or your business.

Don't fret, let's learn.

Branding is setting up an identity, message, experience and positioning in a way that sets it apart from its competitors while boosting its perception.

Branding involves setting up a name, logos ,fonts, values, mission, unique experience and positioning that communicates their uniqueness.

Branding is like giving your business an identity to make your audience resonate with and to build a connection with your audience, And for you to have a brand that people can connect with, all this below must be checkmated;

✓ Brand identity: this involves your visual elements, for example; logos, Colour, fonts, patterns, packaging , style.

if you want to have an outstanding and lasting brand then intentionality is key, be intentional with the brand identity designer you hire, have an in-depth research and visualise on how you want your brand to be, search your competitors, see what they're doing, work closely with your brand designer to give out every information necessary.
(Branding is an identity and people will judge you based on the perception you give).

✓ Brand message: this involves the values, mission and story it communicates , which translates literally to the character of your brand, are you honest, is your brand youth friendly , what do you aim to achieve by setting up a particular brand, what's the story behind it. That is your brand message

✓ Brand Experience : the unique experience your brand offers when they come in contact with their audience, how do you want them to feel; happy, secured, fulfilled, relaxed etc what is the branding experience you want to curate?

✓ Brand positioning: how do you want your brand to be positioned in respect to your competitors. What's that unique that sets you apart, take opay as an example as opposed to Access bank, they are both financial institutions that help us save money, one is more traditional in approach and positioning while the other is more highly digitalised. So look through your brand; how do you want it to be positioned.

To brand well, intentionality is key, if you go fail to brand well, you brand to fail.


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#thecreator'squest
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