"Tink tink" a message popped

"Confirmed" Bolaji reassured her customer audu after packing a few sets of groceries.

He was her 18th customer of the day and all she needed was a tink tink sound from her phone followed by an automated call out to know and confirm the amount worth of transfer.

In 6 months of Starting a new business, Bolaji had recorded quite a lot of loyal customers increasing her chances of getting even more sales every business day.

Bolaji had mastered the art of making sales, the psychology involved in the buying process, the right way to negotiate,how to handle objections and even closing higher deals properly.

These alone had helped her triple her profit margin as it also increased her rate of turnovers.

Bolaji couldn't be more proud of herself. At least in 5 years time, if she kept up the pace, she would grow her business into a multi million venture.

Do you see yourself as Bolaji or want to be like Bolaji but have no idea what sales are to begin with.
Let's dive.

As one of my tutors will commonly say "marketing is everything that gets the word out and sales is everything that brings the money in" and so we can say sales is the single act of getting money in exchange for your goods and services. It is the sole purpose of every business owner
But there must be a series of activities as sales is an end product
📍Lead generation: generating leads through targeting your audience and using a magnet to attract them to your funnel and space, after which you indoctrinate them to like and trust you which will get them willing to pay you for your goods and service. An example is using promos or freebies to bring them to you.

📍Sales pitch: here you pitch your business offer, handle their objections and close them(make them pay for your offer), it's important to understand it's necessary to communicate your offer in a way they understand, equally understand how to bargain and negotiate.

📍 Follow up: this is to ensure they have good post sale experience, and in case they have challenges with your product, you can walk them through to experience ease with it, these will not only make your customers happy but will help to build brand loyalty and a chance to be referred by your customers.

Sales do not need to be overly complicated, learn the principles and work with it.


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