A Mistake I See People Make Online (And a Better Way of Handling It)
Let me tell you a quick story.
When I started posting my work online, my designs, little wins, and even behind-the-scenes content, I used to think, “If my work is good, people will just notice me.” That was the mindset. I’d post and disappear. I wouldn’t engage, I wouldn’t explain, I wouldn’t show up again until I had something new to post. I thought showing up once in a while was enough.
But it wasn’t.
One of the biggest mistakes I made, and I still see many creatives make online, is posting without connection. Just dropping a design or video without a caption that connects, no story behind it, no engaging with people in the comments, no follow-up. Just drop and ghost.
The truth? That approach doesn’t help you grow. People don’t just connect with the work, they connect with you, the human behind the work. They want to know why you made it, what inspired it, how it helps someone.
I learned this the slow way.
One day, a friend told me, “Francis, your designs are beautiful, but you never talk to us. We just see nice graphics. We don’t know you.”
That hit me.
Since then, I started making changes. I now talk about my process in simple terms. I share why I designed a certain thing. I even ask questions like, “Which version would you pick?” or “What does this make you feel?” I started showing up more like a human, not just a creator.
And you know what happened?
People started talking back. People started saying, “Wow, I love the way you think.” Or “Thanks for breaking this down.” Or “This inspired me.”
So here’s the better way I’d suggest:
Don’t just post to impress. Post to connect.
Even if it’s just 1–2 lines of honest thoughts or a simple story behind your work, let people hear your voice through your content. And when they comment, reply. Say thank you. Ask them what they think.
That’s how you build community.
That’s how you grow trust.
That’s how you stand out, not just by your skill, but by your personality.
I’m still learning. I still make mistakes. But this one change, posting to connect, not just to impress, has helped me grow more than anything else.
Try it. You’ll see the difference.
📷 - One of my recent book cover design..
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